Class: Financial Fitness and What You do Matters
Taught by: Steve Gomez and Stephen Adams
Price $60
Part 1
Description: Making more money means learning how to turn top line sales into more bottom-line results! This is usually easier said than done until now. This class will break down 6 critical areas that you can identify to help you give your bottom line a boost.
You will:
Rate yourself in 6 areas that support profitability
Learn key financial performance indicators and how to improve them
Understand how to become more financially organized
Segment:
Segment 1 (Financial Organization)
How to spend more time working on your business
Working with your accountant
Financial Organization Test
How tracking unlocks creative ideation
Segment 2: 6 Key Performance Indicators
Manage retail inventory & back bar
Marketing based on your budget
Gift Card management
Managing Payroll
Part 2 with Stephen Adams
Description: What you do as a cosmetologist matters whether you are an employee, salon owner, or renter. Its important to know how you can improve your numbers and which ones to watch.
Segments:
Services
Retail
Experience
Retention
Guest count
Bio: Steve’s experience as a business coach and trainer spans over 29 years. He has coached over 500 salons to accelerate growth & profits! He has delivered over 850 trainings and seminars to over 450,000 people in the United States and internationally in countries like Ireland, Russia, Canada, Italy, Mexico, Colombia and Puerto Rico to name a few. He annually served as judge of the North American Hairstyling Awards (NAHA) Salon MBA category. He has written two eBooks, Financial Fitness: Systems to Increase Profitability in Your Salon or Spa and Interdependent Leadership: Creating a Salon Culture of Inclusive Growth. His new book, The Service Cycle: How to Exceed Client Expectations & Drive Loyalty, comes out Spring of 2022. Steve partnered with the L’anza team in 2018 to support the creation and facilitation of L’anza’s Code of Business Program and also partners with DMK International to support their clinics nationwide to increase sales and profits.

Stephen Adams
Stephen Adams is a highly respected hair educator, business strategist, and creative leader with over 30 years of experience in the beauty and cosmetology industry. As the co-owner of Moxie Hair Salon and StepsHair, Stephen has built a reputation for elevating industry standards through innovative education, strategic business development, and creative brand management. His expertise spans hair cutting, coloring, and salon operations, making him a trusted mentor to stylists and salon professionals nationwide.
Stephen’s career is defined by his commitment to education. He has worked as a national and international educator, collaborating with top brands such as Aveda, Paul Mitchell, and Arrojo to train stylists at all levels. As Creative and Education Director at Studio Be Salon, Stephen restructured education programs for new stylists, led creative marketing campaigns, and partnered with national educators to deliver cutting-edge training.
Stephen’s dedication to inspiring creativity and growth in the beauty industry makes him a sought-after educator and leader, helping professionals hone their craft, grow their businesses, and achieve lasting success.